Keep Yourself Updated With Us
Google Helpful Content Update (2023-2024)
What it targets: This update emphasizes content that provides genuine value to users, rather than content created primarily for ranking purposes. Google now prioritizes content that is helpful, informative, and crafted for people rather than search engines. Key takeaway: Focus on creating high-quality, original, and user-centric content. Avoid keyword stuffing or over-optimization. Ensure your content addresses users' needs thoroughly and genuinely.
Core Web Vitals and User Experience
What it is: Google's Core Web Vitals measure user experience (UX) based on metrics like loading speed, interactivity, and visual stability (LCP, FID, CLS).Impact on SEO: Page experience signals have become a critical ranking factor. Websites with poor user experience may see lower rankings, especially on mobile devices.Action: Improve page load times, ensure mobile optimization, and maintain a smooth, interactive design.
AI and Machine Learning in Search
BERT Update (2023): Google’s BERT (Bidirectional Encoder Representations from Transformers) helps Google better understand the context of words in a search query, improving how it interprets search intent. MUM (Multitask Unified Model): MUM is designed to answer complex queries by considering multiple languages and modalities (e.g., text, images). Action: Optimize content for natural language and conversational queries, focusing on providing comprehensive, contextually rich answers.